How do you increase automotive service customer satisfation survey response rates?
When a customer brings their car in for service, about a month afterwards, the customer will receive a customer satisfaction survey to rate the dealerships performance. Dealerships HIGHLY DEPEND on these surveys to enable them to continue to provide their customers with outstanding performance. How can you increase the response rates for these surveys. A month end drawing for free oil changes was attempted, but with no avail. I have a meeting coming up next week and I would love to have some sort of proposal. Our customers always leave the dealership satisfied, so how can I get them to follow through with their surveys?
The automotive corporation (ex: Ford, GM, DaimlerChrysler) generates and sends the surveys. If they were to come directly from us, it definitely would make things much easier. Unfortunately, in the auto industry, that isn’t procedure.
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